Inceptum Photography started as a commercial entity only in the beginning of 2008. It's two directors have had many years of experience in commercial photography. With careers in creative design (both as a creative director and photographer) stretching back over twenty years. We identified that there is a niche for mobile, high quality photographers offering stunning advertising, event, brochure, portrait and general commercial photography at reasonable prices. We aim to occupy the "middle ground" - costing substantially less than the central London corporate agencies but offering the types of images that set us apart from the growing consumer/prosumer photographers made popular with the reduction in pricing of DSLR equipment.